Boomers are doing what they've always done: They’re changing the way we think about things, just as they’ve done before. They changed the way we thought about movies (Think Lucas and Spielberg). The way we thought about fitness (Think Richard Simmons and Kathy Smith). The way we thought about technology (Think Bill Gates and Steve Jobs). Think Different! And now, they’re changing the way we think about... THEM. Following their historical trend, the Baby Boomer generation – 76 million born between 1946 and 1964 – is having the spotlight shined on them once again.
Boomers made up the first consumer generation. They experienced the dawn of television – watching media emerge from their living rooms, embracing sex-driven, ethnically integrated rock n’ roll – Elvis, The Beatles, The Stones – all of it powered by the world’s first true mass consumer audiences. Then… They grew up. They bought houses, had families, bought minivans, sent their kids to college, and became empty-nesters and then grandparents. Now, this generation is entering its golden years. Their primary concern is “quality of life”.
Boomers are savvier, more assertive and health-conscious than any generation before them. Boomers control 70% of America’s $94.8 trillion in wealth so they have the purchasing power to transform any marketplace. The impact they will have in their push for a high quality of life will forever change the healthcare landscape.
The ”mission critical point” we’re trying to make is… Patient Consumerism is here! Thanks to the Boomers!
What’s Happening Now To The Boomers?
Today, the older Boomers are already in their 70s. By 2029, all Boomers will be 65+, comprising 20% of total U.S. population. Yet, they’re the first generation to reach age 60 and still see a long runway ahead.
Boomers are likely to live longer than any generation before them. They are resolute to stay young, trendy, and healthy, and thus, are curious about the next generation of medical options and advances to get there.
Boomers are fervent consumers of health information. They approach their healthcare providers with far greater initiative (and skepticism) than any previous generation. As a result, this generation is having a profound influence on healthcare with a unique set of demands.
Boomers are doing what they've always done: They’re changing the way we think about things, just as they’ve done before. They changed the way we thought about movies (Think Lucas and Spielberg). The way we thought about fitness (Think Richard Simmons and Kathy Smith). The way we thought about technology (Think Bill Gates and Steve Jobs). Think Different! And now, they’re changing the way we think about... THEM. Following their historical trend, the Baby Boomer generation – 76 million born between 1946 and 1964 – is having the spotlight shined on them once again.
Boomers made up the first consumer generation. They experienced the dawn of television – watching media emerge from their living rooms, embracing sex-driven, ethnically integrated rock n’ roll – Elvis, The Beatles, The Stones – all of it powered by the world’s first true mass consumer audiences. Then… They grew up. They bought houses, had families, bought minivans, sent their kids to college, and became empty-nesters and then grandparents. Now, this generation is entering its golden years. Their primary concern is “quality of life”.
Boomers are savvier, more assertive and health-conscious than any generation before them. Boomers control 70% of America’s $94.8 trillion in wealth so they have the purchasing power to transform any marketplace. The impact they will have in their push for a high quality of life will forever change the healthcare landscape.
The ”mission critical point” we’re trying to make is… Patient Consumerism is here! Thanks to the Boomers!
What’s Happening Now To The Boomers?
Today, the older Boomers are already in their 70s. By 2029, all Boomers will be 65+, comprising 20% of total U.S. population. Yet, they’re the first generation to reach age 60 and still see a long runway ahead.
Boomers are likely to live longer than any generation before them. They are resolute to stay young, trendy, and healthy, and thus, are curious about the next generation of medical options and advances to get there.
Boomers are fervent consumers of health information. They approach their healthcare providers with far greater initiative (and skepticism) than any previous generation. As a result, this generation is having a profound influence on healthcare with a unique set of demands.
Boomers are doing what they've always done: They’re changing the way we think about things, just as they’ve done before. They changed the way we thought about movies (Think Lucas and Spielberg). The way we thought about fitness (Think Richard Simmons and Kathy Smith). The way we thought about technology (Think Bill Gates and Steve Jobs). Think Different! And now, they’re changing the way we think about... THEM. Following their historical trend, the Baby Boomer generation – 76 million born between 1946 and 1964 – is having the spotlight shined on them once again.
Boomers made up the first consumer generation. They experienced the dawn of television – watching media emerge from their living rooms, embracing sex-driven, ethnically integrated rock n’ roll – Elvis, The Beatles, The Stones – all of it powered by the world’s first true mass consumer audiences. Then… They grew up. They bought houses, had families, bought minivans, sent their kids to college, and became empty-nesters and then grandparents. Now, this generation is entering its golden years. Their primary concern is “quality of life”.
Boomers are savvier, more assertive and health-conscious than any generation before them. Boomers control 70% of America’s $94.8 trillion in wealth so they have the purchasing power to transform any marketplace. The impact they will have in their push for a high quality of life will forever change the healthcare landscape.
The ”mission critical point” we’re trying to make is… Patient Consumerism is here! Thanks to the Boomers!
What’s Happening Now To The Boomers?
Today, the older Boomers are already in their 70s. By 2029, all Boomers will be 65+, comprising 20% of total U.S. population. Yet, they’re the first generation to reach age 60 and still see a long runway ahead.
Boomers are likely to live longer than any generation before them. They are resolute to stay young, trendy, and healthy, and thus, are curious about the next generation of medical options and advances to get there.
Boomers are fervent consumers of health information. They approach their healthcare providers with far greater initiative (and skepticism) than any previous generation. As a result, this generation is having a profound influence on healthcare with a unique set of demands.
Boomers are doing what they've always done: They’re changing the way we think about things, just as they’ve done before. They changed the way we thought about movies (Think Lucas and Spielberg). The way we thought about fitness (Think Richard Simmons and Kathy Smith). The way we thought about technology (Think Bill Gates and Steve Jobs). Think Different! And now, they’re changing the way we think about... THEM. Following their historical trend, the Baby Boomer generation – 76 million born between 1946 and 1964 – is having the spotlight shined on them once again.
Boomers made up the first consumer generation. They experienced the dawn of television – watching media emerge from their living rooms, embracing sex-driven, ethnically integrated rock n’ roll – Elvis, The Beatles, The Stones – all of it powered by the world’s first true mass consumer audiences. Then… They grew up. They bought houses, had families, bought minivans, sent their kids to college, and became empty-nesters and then grandparents. Now, this generation is entering its golden years. Their primary concern is “quality of life”.
Boomers are savvier, more assertive and health-conscious than any generation before them. Boomers control 70% of America’s $94.8 trillion in wealth so they have the purchasing power to transform any marketplace. The impact they will have in their push for a high quality of life will forever change the healthcare landscape.
The ”mission critical point” we’re trying to make is… Patient Consumerism is here! Thanks to the Boomers!
What’s Happening Now To The Boomers?
Today, the older Boomers are already in their 70s. By 2029, all Boomers will be 65+, comprising 20% of total U.S. population. Yet, they’re the first generation to reach age 60 and still see a long runway ahead.
Boomers are likely to live longer than any generation before them. They are resolute to stay young, trendy, and healthy, and thus, are curious about the next generation of medical options and advances to get there.
Boomers are fervent consumers of health information. They approach their healthcare providers with far greater initiative (and skepticism) than any previous generation. As a result, this generation is having a profound influence on healthcare with a unique set of demands.
Written by Adam Pick, CEO of PatientEvolution
Adam is a patient recruitment enthusiast who has been featured in The Wall Street Journal, BusinessWeek, and Medical News Today. Adam has helped over 50 hospitals and medical device companies accelerate patient recruitment for commercial therapies and clinical trials.
Written by Adam Pick
CEO of PatientEvolution
Adam is a patient recruitment enthusiast who has been featured in The Wall Street Journal, BusinessWeek, and Medical News Today. Adam has helped over 50 hospitals and medical device companies accelerate patient recruitment for commercial therapies and clinical trials.
