Marketing Myth #3: Baby Boomers Do Exactly What Their Doctors Tell Them To Do!

Adam Pick Patient Behavior

Imagine the following scenario… At a routine physical, a Boomer learns she has a heart murmur. The primary care physician refers the patient to a cardiologist. After an echocardiogram, the cardiologist informs her that she has severe mitral valve regurgitation and an enlarged left ventricle. Obviously not good. The cardiologist informs the Boomer that she needs heart valve surgery in the next three months. “Don’t worry,” says the cardiologist, “I know a surgeon who is a ‘magician’ when it comes to valve surgery. He’ll take care of you… no problem.”