How important are first response times for the success or failure of your patient recruitment programs?
The answer is… FIRST REPONSE TIMES ARE EVERYTHING!!!!
The bottom line is that IF your call center is not connecting with patients in 5 minutes or less, you are throwing out your media spend and your patient recruitment program is at risk for an epic fail.
If anyone ever tells you that patients over the age of 65 are not using the Internet to learn about clinical trials or commercial therapies, please ask them to call or email me. I would love the opportunity to debunk that myth with vast datasets, findings and client results developed during the past ten years. Below is a sample of 5,000 patient inquiries that have been submitted across the PatientEvolution platform. As you will see in the chart, the largest age group (64%) is patients over the age of 65.
Boomers are doing what they’ve always done: They’re changing the way we think about things, just as they’ve done before. They changed the way we thought about movies (Think Lucas and Spielberg). The way we thought about fitness (Think Richard Simmons and Kathy Smith). The way we thought about technology (Think Bill Gates and Steve Jobs).
